ABOUT ME
IT ALL STARTS Here.
I had the dream job. The title. The global team.
The $300K salary. But I sold my soul for it.
After 16 years climbing the ladder in HR, Talent, and Leadership roles across retail, luxury beauty, health tech, and fintech, I hit the “top.” I was leading global talent functions, partnering with founders and CEOs, and scaling teams across Australia, New Zealand, Asia, and the USA.
I built and scaled teams across every function of the business:
✔️ Marketing , Digital & Brand
✔️ Finance & Commercial
✔️ Legal & Risk
✔️ Product & Design
✔️ Saas Sales & Customer Success
✔️ Operations & C-Suite Leadership
✔️ Engineering, Cyber & Data
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I coach high-performing women to:
Build real confidence so they show up calm, credible, and decisive
Get clear on their next move and stop second-guessing
Articulate their value in a way senior leaders and hiring managers respect
Position themselves strongly in a tough market instead of blending in
Become visible to the right people (without cold applying or posting daily)
Access opportunities beyond job boards through strategic relationships
Prepare for interviews and negotiations so they’re taken seriously and paid properly
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Direct, calm, and strategic
Someone who cuts through the noise and overthinking
Honest but deeply supportive
Exceptionally good at seeing and articulating value others miss
Outcome-focused — every session ends with clarity and next steps
A coach who makes tough career moves feel clear and doable
What clients often say:“Ash doesn’t hype you up — she gives you clarity, a plan, and the confidence to execute.”
IF A BUSINESS NEEDED IT, MY TEAM AND I HIRED IT, DEVELOPED IT, AND Grew it.
Behind the scenes? I was burnt out, working 14-hour days, never seeing my son, and slowly losing the parts of myself that mattered most. Then came the breaking point: a restructuring conversation that forced me to choose between uprooting my family to Singapore or taking redundancy. I walked away — not because I wasn't capable, but because I finally realised something:
A job can pay you well and still cost you everything.
Confidence. Identity. Health. Joy.
So I rebuilt my career on my own terms — and turned my decades of experience into a coaching business that helps other women do the same. Today, I’ve coached 250+ women through career pivots, promotions, job searches, and complete identity rebuilds. My clients come from cybersecurity, Mining, tech, finance, government, banking,NFP , health, and every imaginable corner of corporate life — but they all have one thing in common:
They’re brilliant, capable, and wildly under-positioned, 99% of women tell me they have lost their confidence in their career.
On paper? It was everything I worked for.
MY WORK IS WHERE WE Fix THAT.
✔️ Position themselves as the obvious choice
✔️ Speak about their value with confidence
✔️ Break into competitive industries
✔️ Become visible to the right decision-makers
✔️ Interview like a leader - not an applicant
✔️ Step into careers that feel powerful, paid, and aligned
MEET THE Team
Soph
Client Success Manager & Your Dedicated Support Partner
Soph is the heartbeat of the client experience at Career Confidence Co. With 8+ years experience within the Australian Federal Government, and Parliament - Soph has worked across two federal government portfolios in roles such as; executive support, engagement & outreach, remote operations and most recently was a Deputy Director within the Australia Army. Soph also supported the establishment of a newly appointed Cabinet Minister's Office, ensuring the ship ran smoothly. Soph supports every woman through the onboarding process, keeps you organised, and ensures you always know your next step.
Her superpower is making sure you never feel lost, overwhelmed, or left behind because she’s in your corner every step of the way.
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Get your resume and LinkedIn updates processed quickly
Navigate Notion, Slack, and your program tools
Stay accountable and on-track
Feel supported, encouraged, and looked after from day one
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Warm and easy to talk to
Efficient
Grounding
“the person who keeps me sane during my job search”
Jade
Client Advisor & Your First Strategic Touchpoint
Jade is the first person you’ll meet inside Career Confidence Co. and plays a pivotal role in helping women take their very first confident step toward career change.
As a Client Advisor, Jade meets with all potential clients to deeply understand where they’re at, what’s holding them back, and whether Career Confidence Co. is the right fit to support their goals.
Jade is deeply passionate about supporting women in their careers and helping them feel seen, heard, and clear about their next move. She creates a calm, supportive space where clients can speak honestly about their challenges, ambitions, and doubts — often for the first time.
Her superpower is helping women feel safe, clear, and empowered at the very start of their journey , so they can make decisions from confidence, not pressure
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Unpack what’s really going on beneath the surface of your career frustration
Gain clarity on whether coaching is the right next step for you
Understand how Career Confidence Co. works and what support looks like so you can feel confident and informed in making a decision about your future.
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Thoughtful and deeply present
Curious and insightful
Warm, helpful, and easy to talk to
Genuinely passionate about women succeeding
Most of my clients land an offer within 5–6 weeks, land 20-50k salary increases but the real transformation is deeper:
CLIENT Results
You remember who the hell you are.
And you build a career that reflects it.
If you’re ready to stop being average, step out of the waiting room of your own career, and finally be seen for the leader you already are …. you’re in the right place.